{"id":95535,"date":"2022-06-02T18:31:07","date_gmt":"2022-06-03T01:31:07","guid":{"rendered":"https:\/\/www.sonomamag.com\/?p=95535"},"modified":"2022-06-07T12:12:08","modified_gmt":"2022-06-07T19:12:08","slug":"these-local-winemakers-are-raising-the-bar-for-canned-wines","status":"publish","type":"post","link":"https:\/\/www.sonomamag.com\/these-local-winemakers-are-raising-the-bar-for-canned-wines\/","title":{"rendered":"These Winemakers Are Raising the Bar for Canned Wines"},"content":{"rendered":"

Wine in a can \u2014 wait, keep reading! \u2014 has been around since the mid-1930s<\/a>, and the variety on store shelves has been growing in recent years. Yet there is an abundance of distrust and unease among many seasoned wine drinkers when you mention the concept.<\/p>\n

But consumer acceptance is growing thanks to winemakers like William Allen, who produces three canned wines under his label Two Shepherds<\/a>\u00a0in Windsor, including Bucking Luna, a sparkling red blend of old vine cinsault and carignan.<\/p>\n

\u201cConsumers are right to have a mediocre opinion about canned wine, because a lot of canned wine has been mediocre,\u201d Allen said. \u201cIt\u2019s up to small wineries like us to help change that. So we\u2019re canning some of the best juice we have.\u201d<\/p>\n

Allen is among a small but growing group of winemakers and sellers determined to elevate the canned wine industry by producing quality, limited-production wines that are delicious, convenient and not too serious. These winemakers choose quality over quantity, and their wines often sell out quickly.<\/p>\n

\"Waves,
Waves, a canned wine label from Las Jaras Wines. (Courtesy of Las Jaras Wines)<\/figcaption><\/figure>\n

At Sans Wine Company<\/a>, which produces single-varietal, single-vineyard wines in cans, co-founder Gina Schober said the acceptance of canned wines continues to evolve and has accelerated over the past few years.<\/p>\n

\u201cFrom a sales perspective, things are very different now than when we first began making canned wine,\u201d she said. \u201cPeople are finally starting to understand you can get quality wines in cans. There will always be people who we\u2019ll never convince because they are traditionalists, and that\u2019s fine. But we try our best by offering high-quality wines that make people say, \u2018Oh wow, these are really good.\u2019\u201d<\/p>\n

Schober, who co-founded Sans Wine Company in 2016 with her husband, winemaker Jake Stover, was inspired to make canned wine when she noticed people floating down the Russian River in inner tubes. Both she and Jake have a background in the wine industry, so it was important to both of them to make a quality product. All of their wines are produced with organically grown fruit from old vine vineyards in Lake, Mendocino and Napa counties, with no sulfites or filtering. The resulting wines include a juicy carbonic carignan and a dry riesling from McGill Vineyard in Rutherford, Napa Valley.<\/p>\n

\"Maker
Maker Wine Company sells premium canned wines from small producers throughout California. (Courtesy of Maker Wine Company)<\/figcaption><\/figure>\n

At Novato-based Maker Wine Company<\/a>, which sells premium canned wines from small producers throughout California, co-founder Sarah Hoffman said their mission is \u201cto make wine more approachable and inclusive in a lighthearted way,\u201d while keeping quality top of mind. The company focuses on single-vineyard, single-variety, small-batch wines and depends on a staff of sommeliers and industry experts to help taste and choose the wines.<\/p>\n

\u201cWe want to highlight our winemakers and the wines they love, and those tend to be wines with a story and place,\u201d Hoffman said. \u201cThat\u2019s why we\u2019re called \u2018Maker.\u2019 If you can\u2019t figure out who the winemaker is on a canned wine website, that\u2019s a really bad sign.\u201d<\/p>\n

Maker, which gained industry recognition for earning a gold medal and 96 points for its 2019 Mendocino Viognier in a can at the 2020 North Coast Wine Challenge, has been at the forefront of the most recent canned wine evolution. Millennial co-founders Hoffman, Kendra Kawala and Zoe Victor saw a significant lack in the quality canned wine market and were not impressed by the industry\u2019s marketing efforts.<\/p>\n

\u201cWine is an incredible product, but it doesn\u2019t always present itself in the most customer-friendly way,\u201d Hoffman said. \u201cPeople really appreciate the fact our wines come in a single-serving package, especially those who live alone. Instead of opening an entire bottle of wine and risking spoilage, they can open a can and have a glass of quality Anderson Valley pinot noir.\u201d<\/p>\n

For Allen of Two Shepherds, who has a loyal following among natural wine drinkers who covet his Old World-style small-lot wines, one of the biggest hurdles in selling canned wine is changing consumer mindset about cost. Allen, whose wines are among the most fairly priced in Sonoma County, said some consumers \u201cbalk at the price of an $8 can of wine.\u201d<\/p>\n

\u201cThey don\u2019t understand that a 250-milliliter can is one-third of a $24 bottle of wine. And that\u2019s a pretty good price for carignan from 75-year-old vines,\u201d he said. \u201cSome people are still used to bulk wines being sold at $4 a can.\u201d<\/p>\n

Drink now<\/h2>\n

With no oxygen transfer due to the absence of a cork, wine in cans isn\u2019t designed to age, so they won\u2019t get any better with time. While the science is still uncertain on the shelf life of canned wines, we recommend you enjoy them within one year of purchase. And for best results, keep the cans chilled or store them in a cool, dark place.<\/p>\n

\u201cOur canned wine from 2019 still tastes as fresh as a daisy,\u201d said winemaker Joel Burt, who co-founded Las Jaras Wines<\/a> in Sebastopol with Eric Wareheim. Waves, a sub-label of Las Jaras, focuses on playful wines in sparkly packaging, including a juicy zinfandel and petite sirah blend; a zinfandel carignan ros\u00e9; and a white blend with gr\u00fcner veltliner, chenin blanc and chardonnay.<\/p>\n

\u201cI\u2019m a fine-wine guy, so canned wines really didn\u2019t make sense to me in the beginning,\u201d Burt said. \u201cBut now, I think it\u2019s really fun to explore making casual, delicious, low-alcohol wines. And I couldn\u2019t be more excited.\u201d<\/p>\n

\"A
A can of “Bucking Luna” sparkling Cinsault-Carignan at Two Shepherds in Windsor. (Beth Schlanker\/The Press Democrat)<\/figcaption><\/figure>\n

Here are some of our favorite canned wine picks:<\/strong><\/h4>\n

Two Shepherds \u2014 2021 Bucking Luna, sparkling cinsault-carignan, $8 per can, twoshepherds.com<\/a><\/p>\n

Maker Wine \u2014 Sparkling Sauvignon Blanc from Bodkin Wines, six cans for $48, makerwine.com\/products\/bodkin-sparkling-sauvignon-blanc<\/a><\/p>\n

Waves from Las Jaras Wines \u2014 White Blend, $12 per can, bit.ly\/3m02wXl<\/a><\/p>\n

Sans Wine Company \u2014 Ros\u00e9 of Carignan \u201cPoor Ranch,\u201d six cans for $60, sanswineco.com\/product\/rose<\/a><\/p>\n

You can reach Staff Writer Sarah Doyle at 707-521-5478 or sarah.doyle@pressdemocrat.com<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

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